Brand strategy

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Brand Strategy in 7

Build a breakthrough brand in 7 days

A new era of brand strategy has arrived. It’s time to move smarter and faster with our super-lean A.I. powered brand development model.

Superunknown’s Brand Strategy in 7 is the super-lean brand development solution the world needs now. Brand strategy, developed by experts with decade of experience, delivered in 7 pages, in 7 days. It’s the antidote 
to the laborious, long-winded and expensive consultancy standard. Brand Strategy in 7  is for those moving fast and breaking things, 
but who know the value of an unbreakable brand.

Human-crafted and 
A.I.-accelerated

Welcome to a new era—one where human craft and machine efficiency combine to deliver smarter, faster, more cost-effective brand strategies. Backed by decades of top-tier brand consultancy experience and proven frameworks, we’ve built an A.I. strategy tool that helps us expedite analysis, accelerate to ideas and rapidly validate viable solutions.
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Strategy in 7 pages

Most brand strategies lie buried beneath unnecessary pages of analysis and set-up. We shortcut all of this and get to the answer immediately. What you get is practical and actionable. A right-sized, fit-for-purpose document of your brand built around proven frameworks. All delivered within 7 pages: no more, no less.

01 — Brand landscape
02 — Brand Scorecard
03 — Brand opportunity
04 — Core proposition
05 —Differentials & attributes
06 — CX principles
07 — Brand story & messages

Strategy in 7 pages

Most brand strategies take weeks months to come to fruition. We deliver a high grade, breakthrough solution within a 7 day window. It’s founded on proven models, built on customer insight, steered by our expert consultants, refined with your feedback throughout.

Who it’s for

Brand Strategy in 7  is ideal for fast-scalers, challengers and change makers looking to get more bang for their brand expenditure.It’s a no-brainer for those moving at speed toward a big pivot or new brand launch. Or for those looking for top-tier strategy without the agency overheads. Or for those seeking a seriously useable strategy tool, not a 100 page presentation.

What it costs

We’re not only making brand strategy smarter and faster—we’re also making it way more cost-effective. Gone are the days of brand strategy requiring a $25-50k outlay. This is a new era.
‍
Brand Strategy in 7  is priced at $7,700 (AUD) and we can offer a discount for non-profits. 

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The experts plugging into your strategy

Our brand experts are ex-global agency leads who have built, scaled and designed iconic brands across sectors. Only one of us has any hair left as a consequence.

Paul Hoskins

Design | Technology | Innovation

ex-Interbrand, Saatchi & Saatchi

Nick Davis

Brand | Strategy | Culture

ex-Landor, Interbrand, McCann

Carlo Mussett

Creative Lead

ex-R/GA, Design Studio, DixonBaxi

What future are you looking to create?

Work with us