Sectors

We work with those who are reshaping how people live, work and play.

Young man and women in a business meeting in a cafe, sitting with their backs to the camera

We work where there is the greatest scope to make massive breakthroughs for people and organisations. Where innovative technologies have the potential to supercharge breakthrough thinking around new products, services and experiences.

In these spaces we do our work with visionary organisations who see opportunity where there is disruption and uncertainty. Those who are ready to reimagine what exists today or realise entirely new concepts.

Healthcare is evolving slowly, but the need for change is urgent. Systems are fragmented, demand is rising, and navigating care remains an ordeal for many. Yet we’re on the cusp of something big. From healthtech to medtech to biotech—new tools are reshaping how we think about care.
The opportunities are many. To move from treating illness to designing systems that support whole-of-life wellbeing. To build trust in intelligent technologies. To deliver care where people actually are, not just where the system expects them to be. To redefine how people engage with their health.

Education is under pressure from all sides: shifting workforce needs, rapid tech change, and a growing demand for more human-centred learning. Traditional institutions and educational models are being challenged by new players, new approaches and new platforms.
Focus is shifting from knowledge acquisition to skills such as creativity, adaptability and emotional intelligence. The time is now to reimagine how we learn to better serve the vocations of the future and align with future workforce needs.
A new era of mobility has arrived. Electric and hybrid vehicles are the key technological innovation, providing a response to climate change and encouraging new public and private transport behaviours.
There are also shifts in mentality around private vehicle ownership as subscription models gain traction. In urban centres private mobility is becoming more accessible, convenient and affordable. Meanwhile public system remain flawed and in need of a rethink, with too many examples of suburban sprawl underserved by infrastructure.
Technology is the macro change driver across all sectors. The period of digital transformation is behind us. In front of us, synthetic forms of intelligence are the new disruptors, and are becoming omnipresent and part of the common vernacular across sectors.
More so than ever before, technology has the potential to help us address the big challenges of our time. But people remain key to its success. Great technologies are best placed to succeed when harnessed to great businesses harbouring humanist ideals.
Community-centred organisations provide support to people facing some of life’s biggest challenges. However these organisations are operating in an increasingly crowded, underfunded and resource-strapped environment.
New thinking and technologies that could be game changers for minority groups are less abundant in these spaces, and rarely readily accessible. It’s time to tackle this and ensure human-centred innovation happens where it can create the greatest impact.
In the post-digital age, culture remains a vital connective and identity-shaping force. Creative uses of technology are helping deliver more immersive and interactive experiences to more people (and enabling those people to create culture themselves).
However as culture becomes more democratised and distributed than ever, it becomes more indistinct. Culture is everywhere and evolving endlessly in a new paradigm where cultural phenomena have less longevity, and there is less for people to hold on to. Institutions have to reimagine their roles and the value they create for followers.